Crude as it seems, on any given day there may be hundreds if not thousands of corporations, advertising agencies and marketing consultants looking at their businesses in much the same way Bruce Levenson analyzed the Atantla Hawks.
In such a world we are not members of an ethnic culture, a community to be respected, or individuals to be polite about. We are commodities of the particular variety known as a demographic or a “demo.”.
Here is from Levenson’s email:
– the cheerleaders are black
– the music is hip hop
– at the bars it’s 90 pct black
– there are few fathers and sons at the games
– we are doing after game concerts to attract more fans and the concerts are either hip hop or gospel.
Before we bought the hawks and for those couple years immediately after in an effort to make the arena look full (at the nba’s urging) thousands and thousands of tickets were being giving away, predominantly in the black community, adding to the overwhelming black audience.
This is not about race; it’s about cash.
And there were a few things that went missing in the mainstream media coverage. One radio station reported, “Back in April, Levenson told an Atlanta radio station that he would support ousting then-Los Angeles Clippers owner Donald Sterling, who was recorded making racist statements to his girlfriend.’ He was the first team owner to call for Sterling’s resignation. And, said another journal, “Levenson served as president of the “I Have a Dream Foundation,” which helps children from low-income situations pursue higher edcuation.”
Dave Zirin in the Nation provides some of the back story: